in Los Angeles.
LA CYCLES
Development
(01)
Project
of an online bike store
TASK
(02)
ABOUT PROJECT
Background
The task was to make an online store with a memorable design.
The requirements of the modern Internet market dictate the need to stand out from competitors.
Intent
Create an online store with individual and additional product cards, catalog, filters, shopping cart, payment system, "Life style" page, contact forms, "about us" page, etc.
Analysis
The target audience is teenagers and young energetic people, so a bold, bright individual style of the site was chosen with an emphasis on the mood of freedom and speed.
Analysis of competitors showed that there are no bike shops with bright sites in LA, so an emphasis was placed on this advantage.
Done:
Design/ Layout on CMS
Date 20 days
2021 г
SOLUTIONS
(03)
WITH USING WHAT
First screen
The first screen conveys the mood and refers to the catalog.

The color of the button, its location, background - everything was done taking into account the principles of UX / UI.
Second screen
Already on the second screen, we show the user the most basic thing, why he came to the site - the product.

Here we show the best deals or those that need to be accentuated in sales.
Page "life style"
The page was made to convey the mood and immersion in a little interesting history of these bikes, which allows the buyer to feel like a part of the free community of fans of cool bikes.

This transmission of sentiment increases sales and is popular with customers.
About the store founders
To increase trust and it is important to show the store directors as the main fans of cycling, as a team of cool guys who you want to trust, whose community you want to join.

The audience of the store is teenagers and young people, so this approach works precisely for this category of goods.
Bike card
The functional card immediately shows the main information - photos with the possibility of enlargement, the main characteristics, the size of the frame with a choice.

There is a video in the gallery (product in action).
Below, in the secondary tabs, there are collection instructions, assistance in selection, full technical specifications, etc.

The block below offers related products under the heading "It may be useful for you", where really important components are located, such as a cover, pedals, etc.
Mobile version
Adaptive versions were made for all devices.
The site looks neat and understandable on any screen.

It is convenient to choose a product both from a phone and from a computer with a large screen.
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